What is on page SEO?
On Page SEO is not as simple as it looks and you need to keep a lot of things in your mind. When talking about On Page SEO, it is not only the keyword that matters. There is a lot of other things which affects the search ranking of your website. In this post, you will find everything related to On Page SEO. So let's start.
<1. Use Keywords to start Title Tag
A title tag is the most important part of on-page SEO and it should be crafted in a perfect way. It is best to add the keyword at the beginning of title tags. Search engines basically display the first 50 to 60 to characters of any title tag. So if your keyword is at the beginning of the title tag it basically gives more weight to the title. A title tag with keywords, in the beginning, makes your page more attractive to the search engines and it ultimately gets better rankings in the search list. The title tag shouldn’t be long and boring but it is better to keep it short and simple. However, from the term short, we didn’t mean incomplete. Always make sure your title tag is short and contains the necessary keywords. And at the same time, it must also be meaningful which summarises the whole topic to the readers.
2. Leverage SEO friendly URL
The next important thing is the URL. When talking about URL it is advisable to keep a distance from ugly looking URL’s. The structure of a user-friendly URL is the following things. First of all, it should be easy to read and it should not contain numbers or special characters or anything in between the words which makes it difficult to read and remember. Then it should be keyword rich, your URL must contain one or more keywords. And last but not least it should be short and simple but keep in mind that it should not lose its general meaning.
3. Add modifier to your title
Modifiers are basically any such words which help the searcher to get better and accurate results. Adding modifiers to the titles makes it easier for the search engines to rank for the long tail versions of your keyword. Add simple and meaningful modifiers like review, guide, steps, etc. either at the beginning or at the end of your title.
4. Wrap your Title in a <h1> tag
The h1 tag is basically the most important heading tag of all the six tags. The h1 tag can help you describe the topic of that particular section in brief to the readers. The h1 tag is not only useful to the reader but it also plays an important role in the rankings of your webpage. Search engines like Google use this information present in the h1 tag to index sections of a particular website. This makes it important to wrap the title using an h1 tag so that it benefits both the rankings of the website and well as help the readers. Most of the CMS’s including the very popular WordPress adds a h1 tag to your title automatically. Some themes may override this setting and your post may lack the h1 tag. So always check and make sure your title gets a suitable h1 tag which describes the content in brief to the readers.
5. Use Multimedia Appropriately
Two of the most critical user interaction ranking factor includes images and video. The images could be anything from a diagram to infographics but should be engaging in nature. The videos and images are helpful in reducing the bounce rate of the website. It increases the average duration a user spends on your website and makes your site trustworthy in the eye of search engines.
6. Wrap subheading in h2 tags
The h2 is similar to the h1 tag and it must also contain similar keywords. The h2 is basically the subheading tag for the h1. You can use it to wrap the subheading under the h2 tag. Keep in mind that whatever header tag you are using it should be correct and free from any kind of grammatical mistakes. Even if your header tag contains all the keywords but is of no use to the search engine if it is incorrect. So make sure your content has at least one subheading containing the targeted keywords.
7. Drop your keywords in first 100 words
Keywords are obviously the most important part of SEO and you cannot afford to ignore them. Keywords are the main factor which decides the ranking and ultimately the traffic of any website. An important thing when it comes to proper use of keywords is using them in the first 100 words of your content. According to SEO experts the more number of keyword you add within the first 100 words the better search ranking it gets. But when it comes to using keyword it should be natural and they must fit naturally in the content. Conduct an effective keyword search to find the most beneficial keywords and then use them naturally in the content. Avoid using incorrect phrases or anything else which adversely affects the SEO. Quality is always the king when it comes to keywords and search rankings so make sure you always use high-quality keywords in your entire content.
Know more about Keyword Research Techniques from TOP by SEO
8. Importance of a Responsive Design
Responsive design is an absolutely crucial thing and it should never be ignored. Your website should be friendly to all the devices accessing it. From laptop to tablet and smartphone it must work fine on all these devices. Google started penalizing sites which are not mobile friendly in the year 2015 and they will continue doing this in the future as well. So making your website mobile friendly is important to save your website from penalizing by Google. A mobile-friendly site also increases the traffic because nowadays more of the people use smartphones for accessing the internet in comparison to PC.
9. Make Use of Outbound links
Outbound links are the links which take the user to another relevant webpage. Today most of the website contains outbound links because it is good for SEO. An outbound link is helpful because it links your website to another page and this sends a relevancy signal to Google which helps it figure out the topic of your page. It makes your website a trusted and secures one for Google and other search engines. Also according to a recent study, a webpage with outbound links outranks webpages lacking it. All this makes using outbound links an important thing for the page rankings.
10. Internal links
Internal links take the users from one page of a domain to other pages of the same domain. So they are basically used in navigation. Internal links are helpful as they increase the user interaction and the time duration a user spends on your page. For establishing good site architecture and for spreading the link equity internal links are very helpful. Adding two or more internal links to all your post can be really beneficial for your website. A good example of how to make the best use of internal links is Wikipedia. You can go and check it out to get detailed knowledge on the best use of internal links.
11. Boost site speed
Google the tech giant has stated that page speed is one of the factors which is used for ranking a website. A website which gets loaded faster gets a better rank in comparison to slow loading sites. According to a survey by MunchWeb, more than 75% of the internet users would not revisit a website if its loading speed is slow and it takes more than 4 seconds to get loaded completely. So boost your website speed to get better ranking and more number of visitors to your website. The best way to do so is by using a CDN, switching to a faster website host and compressing images.
12. Optimize Your Images
Image optimization means reducing the size of images present on your website. By reducing the file size, the loading speed of your website automatically increases. Optimizing images means reducing the size only and not the quality. This also affects the image SEO, which means getting your images displayed at the top by Google and other image search engines. Also, make sure that the file name of your images contains the keywords for that particular post.
13. Make Use of Social Sharing Options
Social sharing buttons do not play any direct role in the SEO ranking of your website but it can attract a large number of visitors to your webpage. Social sharing has the capability to generate a high amount of traffic to your website. Sharing the post on social media simply means more number of eyeballs on your post and this means. Social sharing buttons are the easiest way to share a post directly to different social media platforms. According to a study, it is proven that social sharing buttons can increase social shares to as high as 700% percent.
14. Publish long contents
According to a survey, any post with more than 2000 words is ranked higher on the Google search page. In SEO, the length is the strength of any website and it helps the site in acquiring top ranks on the Google first page. A long post has many benefits in comparison to a short one. First of all, a long post is undoubtedly ranked higher by the search engines. Second, long content is engaging and informative. A reader generally spends more time on a webpage with longer content because it is informative and the reader finds it interesting. Then it increases the average dwell time for your website and makes your website safe and secure in the eye of the search engines. You can also add more number of targeted keywords and links to a post if it is long. Therefore posting long contents can have many positive effects on the performance of your website.
15. Boost dwell time
The dwell time is again one of the ranking factors used by Google to rank different websites. A high dwell time means quality content. Your dwell reduces if any visitors press the back button immediately on landing your webpage. You can boost the dwell time for your website by creating good quality and long content which engages the users.